The legal industry is increasingly competitive and law firm management wants to know that new business development and marketing leaders will make a difference — quickly. In this session, attendees gained the tools to establish a business development culture that breeds success. Partnering with Director of Marketing and Business Development, Amy Merriweather (Keker, Van Nest & Peters LLP) topics included:

• Performance metrics to propel your marketing and business development
• The importance of group alignment
• Gaining firm-wide acceptance for optimum relationship development
• How to achieve marketing team efficiency
• A process to ensure your personal success